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Channel Exclusivity
An agreement where a brand sells its products exclusively through a specific channel, often in exchange for favorable terms or enhanced promotional support.
Implications
An arrangement where a sales or distribution channel has exclusive rights to sell or distribute a product or service within a certain market or territory, often used to strengthen channel partnerships and focus resources.
Example
Example: A luxury fashion brand grants channel exclusivity to a high-end department store, making it the only retailer allowed to sell its new collection in a specific region.
Related Terms
Different from non-exclusive agreements, which allow multiple channels to sell the product, exclusivity focuses on a single channel or partner to drive dedicated efforts and control.
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