Channel Engagement
The actions taken to actively involve and motivate sales channels to support and promote a brand, including training, incentives, and relationship-building.
Implications
The level of interaction and commitment between a company and its sales or distribution channel partners, often fostered through communication, incentives, training, and support to improve channel performance and loyalty.
Example
Example: A software company increases channel engagement by providing regular training sessions, marketing support, and performance bonuses to its resellers, ensuring strong partnerships and motivated sales teams.
Related Terms
Different from customer engagement, which focuses on end consumers, channel engagement is about building strong, productive relationships with intermediaries and partners.
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