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Channel Effectiveness
The measure of how well a particular marketing channel achieves its intended outcomes, often compared to other channels.
Implications
The measure of how well a sales or distribution channel achieves its intended objectives, such as market reach, sales growth, customer satisfaction, and profitability, often used to assess and optimize channel performance.
Example
Example: A consumer goods company evaluates the effectiveness of its online sales channel by tracking customer satisfaction, conversion rates, and repeat purchase behavior, making adjustments to improve performance.
Related Terms
Different from efficiency, which focuses on cost and process optimization, effectiveness measures how well the channel meets its strategic goals and delivers value.
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