Channel Ecosystem Mapping
A comprehensive analysis of all stakeholders, including retailers, distributors, and logistics providers, to understand the interdependencies and optimize the entire channel network.
Implications
The process of visualizing and analyzing the relationships, interactions, and roles of various players within a sales or distribution channel, often used to identify key influencers, opportunities for collaboration, and potential conflicts.
Example
Example: A pharmaceutical company uses channel ecosystem mapping to understand the roles of distributors, retailers, and healthcare providers in delivering its products to patients, identifying opportunities for improved collaboration.
Related Terms
Different from supply chain mapping, which focuses on the flow of goods, channel ecosystem mapping emphasizes the relationships and interactions within the distribution network.
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