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Channel Dynamics
The behavior and performance of distribution channels within the target market, including how products move from manufacturers to end customers.
Implications
The ongoing changes and interactions between different sales or distribution channels within a market, often influenced by factors like consumer behavior, technological advancements, and competitive pressures.
Example
Example: A technology firm monitors channel dynamics to adapt its distribution strategy as more consumers shift from physical stores to online shopping, ensuring its channels align with current trends.
Related Terms
Different from market dynamics, which encompass the broader market forces, channel dynamics specifically focus on the interactions and changes within sales and distribution channels.
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