Channel Distribution Strategy
The overarching plan for how products will be delivered to various sales channels, including considerations of logistics, inventory management, and distribution costs.
Implications
The plan for how products or services will be delivered to customers through various sales channels, including decisions on channel selection, pricing, logistics, and partner management, critical for market reach and efficiency.
Example
Example: A consumer electronics company develops a channel distribution strategy that includes selling through online marketplaces, retail stores, and direct sales to maximize market coverage.
Related Terms
Different from a marketing strategy, which focuses on promoting the product, distribution strategy is specifically about the logistics and channels through which the product reaches customers.
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