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Channel Differentiation
The process of creating unique value propositions for different sales channels, ensuring that each channel offers something distinct to its customers.
Implications
The strategy of distinguishing a company�s sales or distribution channels from those of competitors, often through unique product offerings, customer experiences, or exclusive partnerships, to gain a competitive advantage.
Example
Example: A luxury watch brand differentiates its channels by offering exclusive models only through select high-end retailers, enhancing its premium image.
Related Terms
Different from product differentiation, which focuses on making the product unique, channel differentiation is about creating distinctiveness in how and where the product is sold.
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