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Channel Demand Forecasting
The process of predicting future demand for products within different channels, helping to ensure that supply meets customer needs.
Implications
The practice of predicting future sales and demand across different channels, often using historical data, market trends, and advanced analytics to optimize inventory management, production planning, and marketing strategies.
Example
Example: A fashion retailer uses channel demand forecasting to anticipate sales for each season across its online and physical stores, ensuring optimal stock levels and reducing overproduction.
Related Terms
Different from general demand forecasting, which may focus on overall sales, channel demand forecasting breaks down predictions by specific sales channels.
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