Channel Conflict Management
The process of addressing and resolving conflicts between different sales channels that may arise from overlapping responsibilities or competition for the same customers.
Implications
The strategies and practices used to resolve or mitigate conflicts between sales or distribution channels, ensuring that all channels work together effectively and that conflicts do not harm the overall business.
Example
Example: A consumer electronics company implements channel conflict management by setting clear pricing policies and offering different products through its online and retail channels to reduce competition between them.
Related Terms
Different from conflict resolution, which deals with addressing disputes as they arise, conflict management is about proactively preventing conflicts through strategic planning and clear guidelines.
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