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Channel Attractiveness
The appeal of a sales channel based on factors like size, growth potential, and alignment with the brand�s target market.
Implications
The appeal of a particular sales or distribution channel based on factors such as market reach, cost efficiency, alignment with brand strategy, and growth potential, influencing channel selection decisions.
Example
Example: A luxury brand assesses the attractiveness of various online marketplaces, ultimately choosing a platform that aligns with its premium positioning and offers access to a high-income demographic.
Related Terms
Different from channel profitability, which focuses on financial returns, channel attractiveness considers a broader range of factors, including strategic fit and growth potential.
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