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Channel Activation
The process of engaging and energizing sales channels during a product launch or marketing campaign.
Implications
The process of engaging and energizing a sales or distribution channel to drive sales and market penetration, often involving incentives, training, and marketing support.
Example
Example: A software company activates its channel by offering incentives to resellers, providing marketing materials, and conducting training sessions to boost sales of its new product.
Related Terms
Different from channel management, which is ongoing, channel activation focuses on specific efforts to kickstart or reinvigorate a channel�s performance.
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