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Channel
Intermediaries who play a role in bringing the product or service from the manufacturer to the end
Implications
A pathway through which products or services are delivered to customers, including direct channels like e-commerce and indirect channels like distributors or retailers.
Example
Example: A consumer electronics brand uses multiple channels, including online stores, physical retailers, and direct sales, to reach a broad customer base.
Related Terms
Different from a distribution network, which focuses on the logistics of getting products to market, channels encompass both the physical and digital means of reaching customers.
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