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Center of Expertise
A centralized group within the organization that provides specialized knowledge and skills in market research, supporting different business units.
Implications
A specialized unit within an organization that provides expertise, best practices, and support in a particular area, often centralizing knowledge to drive efficiency and innovation.
Example
Example: A global corporation establishes a Center of Expertise for digital marketing, offering guidance and resources to regional teams for consistent online strategies.
Related Terms
Different from a shared services center, which focuses on transactional processes, a Center of Expertise provides strategic knowledge and support in specific domains.
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