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Cascade of Strategic Choices
A framework that guides the decision-making process in market entry, including questions like "Where will we play?" and "How will we win?"
Implications
A method of making interconnected strategic decisions, where each choice informs and shapes the next, ensuring alignment and coherence across different levels of strategy, from corporate to operational.
Example
Example: A multinational corporation uses a cascade of strategic choices to align its global strategy with local market execution, starting with corporate objectives and cascading down to product strategies and marketing plans.
Related Terms
Different from isolated decision-making, where choices are made independently, this approach ensures that strategic decisions are interconnected and support overall objectives.
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