top of page
Cascade of Choices
A framework for strategy integration that involves making choices in goals, target markets, positioning, capabilities, and activities/systems.
Implications
A decision-making framework where strategic choices are made in a logical sequence, with each decision influencing and narrowing down subsequent choices, often used in strategic planning and problem-solving.
Example
Example: A company uses a cascade of choices to develop its entry strategy into a new market, starting with high-level decisions like target market selection and moving to specific tactics like pricing and distribution.
Related Terms
Different from simultaneous decision-making, where multiple decisions are made at once, a cascade approach sequences decisions to build upon each other logically.
Get INSTANT comprehensive market research of any industry
Chat with AII Consultant Now!
bottom of page