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Capability Development
The process of building and enhancing the skills, tools, and processes needed to support effective sales strategies and improve sales performance.
Implications
The ongoing process of improving and expanding an organization�s capabilities to adapt to changing market conditions and achieve long-term success.
Example
Example: A pharmaceutical company focuses on capability development in drug research by investing in new technology and partnerships with research institutions.
Related Terms
Different from capacity building, which focuses on increasing output, capability development is about enhancing the quality and range of skills and resources.
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