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Capability Building
The development and embedding of skills, knowledge, and processes within an organization to enhance its ability to execute its marketing strategy.
Implications
The process of developing and enhancing the skills, resources, and competencies within an organization to improve performance and achieve strategic goals.
Example
Example: A tech company invests in capability building by offering coding bootcamps and workshops to upskill its software engineers.
Related Terms
Different from training, which focuses on specific skills, capability building is broader and aims to enhance overall organizational effectiveness.
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