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Campaign Scalability
The ability to expand or scale down a marketing campaign based on its initial performance and market response.
Implications
The ability of a marketing campaign to be expanded or adapted to different markets, audiences, or channels while maintaining effectiveness and cost-efficiency.
Example
Example: A global tech company ensures campaign scalability by creating adaptable content that can be localized for different regions without losing impact.
Related Terms
Different from campaign effectiveness, which measures success in a specific context, scalability assesses the campaign�s potential to grow and adapt.
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