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Campaign Longevity
The expected duration of a marketing campaign�s effectiveness before it needs to be refreshed or replaced to maintain impact.
Implications
The duration over which a marketing campaign remains active and effective, often influenced by factors like consumer interest, seasonal relevance, and competitive activity.
Example
Example: A beverage company designs a campaign with high longevity by focusing on universal themes like friendship and happiness, making it relevant year-round.
Related Terms
Different from campaign reach, which focuses on how many people see the campaign, longevity is about how long the campaign remains effective and relevant.
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