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Campaign Design
The planning and execution of strategic initiatives to achieve specific corporate goals, including communication strategies and stakeholder engagement.
Implications
The process of planning and creating a marketing campaign, including the development of messaging, creative assets, target audience selection, and media channels.
Example
Example: A fashion brand undertakes campaign design for its new collection, creating a series of digital ads targeting young, fashion-conscious consumers.
Related Terms
Different from campaign execution, which is about implementing the plan, design involves the creative and strategic planning stages.
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