top of page
Calibration
Adjusting the model outputs and marketing mix based on real-world data and feedback to ensure the accuracy and effectiveness of resource allocation.
Implications
The process of adjusting and fine-tuning a model, system, or instrument to ensure accuracy, often used in quality control, analytics, and machine learning.
Example
Example: A manufacturing company calibrates its machinery to ensure precise measurements and maintain product quality standards.
Related Terms
Different from validation, which checks if a system meets its requirements, calibration involves fine-tuning to improve accuracy and performance.
Get INSTANT comprehensive market research of any industry
Chat with AII Consultant Now!
bottom of page