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Buyer Volume
The amount of product a buyer purchases, which can influence their power in negotiations.
Implications
The total quantity of products or services purchased by a buyer, often influencing the buyer�s negotiating power and the supplier�s pricing strategy.
Example
Example: A large hotel chain�s high buyer volume allows it to negotiate significant discounts from furniture suppliers, reducing overall procurement costs.
Related Terms
Different from sales volume, which focuses on the seller�s side, buyer volume examines the quantity purchased by the buyer and its impact on negotiations and pricing.
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