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Buyer Propensity to Switch
The likelihood that a buyer will switch from one supplier to another.
Implications
The likelihood that buyers will change from one supplier or product to another, influenced by factors like price sensitivity, product differentiation, and brand loyalty.
Example
Example: In the telecom industry, high buyer propensity to switch is driven by frequent promotional offers and low switching costs between service providers.
Related Terms
Different from customer loyalty, which focuses on retention, buyer propensity to switch examines the factors that make buyers consider alternatives.
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