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Business Unit Strategy
Competitive strategy for distinct businesses.
Implications
The plan and actions taken by a specific business unit within a larger company to achieve its goals and contribute to the overall corporate strategy, often focused on competitive positioning and resource allocation.
Example
Example: A software division within a larger tech company develops a business unit strategy to focus on cloud computing services, aligning with market trends and corporate objectives.
Related Terms
Different from corporate strategy, which sets the overall direction, business unit strategy focuses on specific segments or divisions within the company.
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