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Business Unit Prioritization
The process of determining which business units or product lines should be prioritized for entry into the target market.
Implications
The process of ranking and allocating resources to different business units based on strategic importance, growth potential, and overall contribution to the company�s goals.
Example
Example: A multinational company prioritizes its high-growth business units in emerging markets, allocating more resources to these areas.
Related Terms
Different from project prioritization, which focuses on specific initiatives, business unit prioritization considers the broader organizational structure and long-term strategy.
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