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Bundling
The selling of multiple products and services together for a single price as a single package.
Implications
The practice of selling multiple products or services together as a single package, often at a discounted price, to increase sales and provide value to customers.
Example
Example: A software company offers a bundle that includes its flagship product, cloud storage, and technical support, encouraging customers to purchase all services together.
Related Terms
Different from cross-selling, which suggests additional products to the buyer, bundling combines products into one offer, often at a lower price.
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