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Budget Reallocation Scenarios
Planning different ways to redistribute the marketing budget if certain conditions change, such as shifts in customer behavior or market trends.
Implications
Planning exercises that explore different ways to redistribute the existing budget in response to changing priorities, often used to optimize resource use.
Example
Example: A tech company develops budget reallocation scenarios to see how cutting marketing spend and increasing R&D investment might impact growth.
Related Terms
Different from the initial budget allocation, reallocation scenarios explore potential changes and their impact on business outcomes.
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