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Budget Allocation Matrix
A tool used to visualize and organize the distribution of budget across different segments and marketing levers.
Implications
A tool used to visualize and manage the distribution of a budget across different areas, often prioritizing based on factors like ROI, strategic importance, and resource needs.
Example
Example: A marketing department uses a budget allocation matrix to decide how much to spend on digital advertising, content creation, and events, prioritizing high-ROI activities.
Related Terms
Different from a simple budget, a matrix provides a more detailed view of how resources are allocated based on multiple criteria.
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