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Brand Toolkit
A set of resources, guidelines, and materials that help maintain brand consistency across different markets and channels.
Implications
A set of guidelines and resources that provide direction on how to maintain brand consistency across different channels, including logos, colors, and messaging templates.
Example
Example: A multinational company develops a brand toolkit for its global offices to ensure consistent branding in all marketing materials and communications.
Related Terms
Different from a style guide, which focuses on visual elements, a brand toolkit often includes broader resources like messaging frameworks and campaign guidelines.
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