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Brand Team
A group of cross-functional professionals responsible for planning and executing the launch of a pharmaceutical brand.
Implications
A group of professionals responsible for managing and executing a brand�s strategy, including roles in marketing, communications, and product development.
Example
Example: A global brand like Nike has a dedicated brand team that oversees its positioning, advertising campaigns, and partnerships to maintain brand consistency.
Related Terms
Different from general marketing teams, a brand team focuses specifically on maintaining and enhancing the brand�s identity and market position.
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