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Brand Strategic Planning
Long-term planning for the brand, including goals, strategies, and resource allocation.
Implications
The process of developing long-term strategies to strengthen a brand�s position in the market, align with business goals, and drive growth.
Example
Example: A consumer goods company undertakes brand strategic planning to reposition one of its products as environmentally friendly, aligning with market trends.
Related Terms
Different from tactical marketing, which focuses on short-term actions, strategic planning is about setting long-term goals and directions for the brand.
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