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Brand Resilience
The ability of a brand to withstand and recover from market challenges, such as economic downturns, negative press, or geopolitical issues, particularly important for brands operating in volatile regions.
Implications
The ability of a brand to withstand market changes, competition, and crises, maintaining its relevance and value over time.
Example
Example: Coca-Cola�s brand resilience is evident in its ability to remain a market leader despite economic downturns and changing consumer preferences.
Related Terms
Different from brand loyalty, which focuses on consumer behavior, brand resilience refers to the brand�s ability to endure and thrive despite challenges.
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