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Brand Recognition
The extent to which consumers are aware of a brand and can recall or recognize it.
Implications
The ability of consumers to identify a brand based on its name, logo, or other visual elements, a key component of brand awareness.
Example
Example: The golden arches of McDonald�s are instantly recognizable worldwide, contributing to strong brand recognition.
Related Terms
Different from brand recall, which involves remembering a brand without visual prompts, brand recognition is about identifying the brand when presented with visual or auditory cues.
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