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Brand Public Relations

Managing the public image of the brand through media relations, events, and other PR activities.

Implications

The management of a brand�s public image and communications, often involving media relations, crisis management, and reputation building.

Example

Example: A tech company uses brand public relations to manage its image during a product recall, ensuring transparent communication with the media and consumers.

Related Terms

Different from general PR, which can involve various aspects of a company, brand public relations specifically focuses on managing and enhancing the brand�s reputation.

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COUNTRIES COVERED

Japan

South Korea

China

Taiwan

Vietnam

Thailand

Indonesia

Malaysia

Singapore

Australia

Philippines

Cambodia

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