Brand Preference

The extent to which a person favors (and is likely to purchase) your brand over competitors.

Implications

The degree to which consumers favor a particular brand over others, often influenced by past experiences, brand image, and perceived quality.

Example: Consumers with a strong brand preference for Apple are more likely to purchase new Apple products, even when alternatives are available.

Different from brand loyalty, which implies repeat purchasing behavior, brand preference indicates a predisposition to choose one brand over others.