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Brand Positioning
The strategy used to establish a brand�s identity and differentiate it from competitors in the market.
Implications
The strategic process of defining how a brand is perceived in the context of the competitive landscape, aiming to occupy a unique and valuable space in the consumer�s mind.
Example
Example: BMW positions itself as a premium automobile brand focused on performance and luxury, distinguishing it from other car brands.
Related Terms
Different from brand messaging, which communicates the brand�s value, positioning defines the brand�s place in the market relative to competitors.
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