top of page
Brand Portfolio Optimization
The strategic process of managing and adjusting a company�s collection of brands to maximize market coverage, profitability, and brand equity.
Implications
The strategic management of a company�s collection of brands to maximize market coverage, reduce overlap, and enhance profitability.
Example
Example: Procter & Gamble optimizes its brand portfolio by focusing on its most profitable brands and divesting underperforming or non-core brands.
Related Terms
Different from portfolio diversification, which aims to spread risk across different brands, optimization focuses on streamlining and enhancing existing brands.
Get INSTANT comprehensive market research of any industry
Chat with AII Consultant Now!
bottom of page