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Brand Perception
How consumers view and feel about a brand, including its prestige and reputation.
Implications
How consumers view a brand, influenced by marketing, personal experiences, and external opinions, shaping their behavior and loyalty.
Example
Example: Nike�s brand perception is that of an innovative and socially conscious company, driven by its marketing campaigns and stance on social issues.
Related Terms
Different from brand awareness, which is about recognition, brand perception involves the attitudes and beliefs consumers hold about the brand.
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