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Brand Narratives Rooted in Tradition
The use of storytelling that ties a brand�s identity to traditional cultural narratives, which can resonate strongly with both local and global consumers.
Implications
Storytelling that emphasizes a brand�s heritage and history, creating a deep connection with consumers who value tradition and authenticity.
Example
Example: Levi�s brand narrative highlights its long history and roots in American culture, appealing to consumers who value tradition and authenticity.
Related Terms
Different from modern or futuristic brand narratives, which focus on innovation and forward-thinking, traditional narratives emphasize history and legacy.
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