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Brand Loyalty Programs
Programs designed to reward repeat customers and encourage brand loyalty through incentives, discounts, or exclusive offers.
Implications
Initiatives designed to reward customers for their repeat business and encourage long-term loyalty, often through points, discounts, or exclusive offers.
Example
Example: Starbucks� Rewards Program incentivizes repeat purchases by offering points that can be redeemed for free drinks and exclusive perks.
Related Terms
Different from customer acquisition strategies, which focus on attracting new customers, loyalty programs aim to retain existing ones.
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