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Brand Localization
The adaptation of a global brand's marketing, products, and messaging to fit the local culture, preferences, and expectations of different markets.
Implications
The adaptation of a brand�s messaging, products, and marketing strategies to fit the cultural and consumer preferences of different geographic markets.
Example
Example: McDonald�s localizes its menu in India by offering vegetarian options and avoiding beef products, catering to local dietary preferences.
Related Terms
Different from global branding, which focuses on maintaining a consistent brand image worldwide, brand localization tailors the brand to specific markets.
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