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Brand Interaction
The way people encounter and interact with a brand.
Implications
The ways in which consumers engage with a brand, including purchasing, social media interactions, and customer service experiences, influencing brand perception.
Example
Example: A tech company encourages brand interaction through social media campaigns and user-generated content, deepening customer engagement.
Related Terms
Different from brand awareness, which is about recognition, brand interaction focuses on active engagement and experiences with the brand.
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