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Brand Extension
The addition of a new product to an already established line of products under the same brand name. This allows the new product to benefit from the brand equity or value of the existing brand.
Implications
The strategy of using an established brand name to introduce new products or services, expanding the brand�s reach and leveraging existing brand equity.
Example
Example: Dove extended its brand from soap to a range of personal care products, using its strong equity in skincare to enter new categories.
Related Terms
Different from brand equity transfer, which supports new brands, brand extension involves launching new products under the existing brand name.
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