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Brand Equity Valuation
The process of estimating the financial value of a brand, based on factors like brand strength, market position, and customer loyalty.
Implications
The financial assessment of a brand�s value, often used in mergers, acquisitions, or licensing deals to determine the brand�s worth.
Example
Example: Interbrand's annual ranking of the world�s most valuable brands includes a valuation of Coca-Cola�s brand equity, assessing its financial impact.
Related Terms
Different from general company valuation, brand equity valuation focuses specifically on the financial worth derived from brand perception and loyalty.
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