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Brand Equity Tracking
Continuous monitoring of a brand's strength and value in the market, often using consumer surveys, sales data, and social media analysis to inform strategy.
Implications
The ongoing process of monitoring a brand�s equity over time, often through surveys, consumer feedback, and market analysis, to ensure brand health.
Example
Example: A consumer goods company conducts quarterly brand equity tracking to assess changes in brand perception and identify potential risks.
Related Terms
Different from brand audits, which are more comprehensive and periodic, brand equity tracking is continuous and focuses on specific equity metrics.
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