Brand Equity Measures

Metrics that assess the strength and value of a brand in the market, often compared against competitors to evaluate brand positioning.

Implications

Tools and metrics used to assess the strength and value of a brand, including brand awareness, loyalty, perceived quality, and brand associations.

Example: A company uses Net Promoter Score (NPS) as a brand equity measure to gauge customer loyalty and willingness to recommend the brand.

Different from financial metrics like sales or market share, brand equity measures focus on the intangible aspects of brand strength.