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Brand Drivers
The most important attributes that help to define the brand's performance or personality.
Implications
Key factors that contribute to a brand�s success and influence consumer perceptions, including quality, innovation, customer service, and marketing efforts.
Example
Example: Apple's brand drivers include cutting-edge technology, sleek design, and a strong ecosystem of products and services.
Related Terms
Different from brand equity, which is the value derived from brand perception, brand drivers are the specific elements that build and sustain that perception.
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