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Brand DNA
The core identity and unique characteristics of a brand that differentiate it from competitors and resonate with its target audience.
Implications
The core values, mission, and identity that define a brand and differentiate it from competitors, guiding all branding and marketing efforts.
Example
Example: Coca-Cola's brand DNA centers around happiness, refreshment, and bringing people together, consistently reflected in its marketing campaigns.
Related Terms
Different from brand strategy, which may evolve over time, brand DNA is more foundational and consistent, representing the brand's essence.
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