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Brand Crisis Management
Strategies employed by Asian brands to manage and recover from crises, such as product recalls, scandals, or public relations challenges, which can be more complex in a global context.
Implications
The strategies and actions a company takes to protect and restore its brand reputation during or after a crisis.
Example
Example: Johnson & Johnson�s handling of the Tylenol tampering crisis is a classic example of effective brand crisis management, where the company�s swift response restored consumer trust.
Related Terms
Different from regular public relations, crisis management is specifically focused on protecting the brand during unexpected negative events.
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