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Brand Authenticity
The perception that a brand is genuine, trustworthy, and aligned with its stated values, which is increasingly important for Asian brands seeking to build long-term global loyalty.
Implications
The perception that a brand is genuine, transparent, and true to its values, often crucial for building trust and loyalty among consumers.
Example
Example: Patagonia is known for its brand authenticity, consistently aligning its environmental values with its business practices, earning customer loyalty.
Related Terms
Different from brand image, which is the overall perception, brand authenticity focuses on how true the brand is to its stated values and promises.
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